The Grateful Month

During the month of November, we tend to go on a bit more about why we are grateful and what we are grateful for than we usually would. This is not necessarily a bad thing. In truth, sometimes we all need a little reminder to be grateful and if the month of November prompts those …

Let’s Get This Party Started (aka the Soft-Approach Media Blitz)!

Stay of Execution was released¬†in early March¬†with no more fanfare than a blog post, Facebook announcement, tweet, and a few emails to friends. I didn't build up anticipation with a cover reveal or "almost here" posts. The truth is, I was consumed with getting the book published. And while I thought often of my marketing …

When You Need to Be a Social Media Drop-out

I love summer. I love the kids being home from school. I love the weather. I love that the pace slows down. But early summer for me this year will be busy. I have a deadline. I need to get Stay of Execution to my editor the first week of July. And as of today, …

More Book Marketing

A couple of weeks ago, I received an email from Facebook about a gift certificate towards advertising with them. Hmmm. I hadn't taken the idea of advertising with FB seriously as I don't usually click on ads very often. But I had recently met with an established author who mentioned that his publicist believed in …