Are Virtual Book Tours Critical to Your Book Sales?

In truth, I'm on the fence on this. I have been doing a little research on the subject as many authors do blog tours and guest posts for much-needed publicity. I've done a bit myself but I'm not sure yet how sizable the benefit is. That is not to say any and all publicity is …

Book Marketing 201

I recently attended a book club where one of the members had a niece who was a successful YA author. She is traditionally published and is able to write full-time. I say congratulations to her!!! Because she has had some success, her publisher arranges signings and readings and presumably, handles some advertising. However, she must …

Book Marketing 101 (or Places to Start)

To be very clear, I have no previous experience with marketing other than a couple of classes I took in college more years ago than anyone needs to know. However, I"m getting that experience now - slowly but surely. Some I've learned the right way and some not so much. Either way, I want to …